Making Sense of Soft Proofs
with Karina Beck
This course is for the photographer who wants to realistically grow their income, while also streamlining their post session process. Have you heard of the saying, “work smarter, not harder?” I am guessing you have, and that is exactly what I want to talk about with incorporating soft proof viewing galleries. I will specifically be teaching my soft proof process and how to integrate this into your current work flow. Expect to learn the why behind soft proofs, my verbiage for e-mail and gallery templates, short cuts for efficiency, and how these small changes can help increase your income.
Curious what you can learn?
What a soft proof gallery is and how you can present it
How to prepare your client for receiving a soft proof gallery
My current post session process, explained, in thorough detail, with screenshots
What programs I use and what programs are available
Fear based questions and confidently answer those with solutions
Feedback from photographers I have helped, who have implemented soft proof viewing galleries
51 page, detailed downloadable PDF
My client acknowledgements prior to booking
My verbiage in client quote, e-mail template I send with soft proofs.
I share my entire process beginning with culling a gallery, making soft proof light edits, shortcut method to uploading directly to your gallery site
The e-mail I send for selecting images
How your client chooses favorites
How to efficiently find the favorites in LR, making final edits, and sending the gallery off
An exercise to identify your ideal client (be ready to grab a piece of paper and pen, there are several questions to help you visualize your ideal client and how you can better market to that person)
Exclusive discount code for Artistry by Light Presets
Audio reading of PDF
Discount codes for 10% off Photo Mechanic & 20% off Total Rad until 9/01/22.
“Successful people are not gifted; they just work hard, then succeed on purpose.” G.K. Nelson
What are Student's Saying?
I’m Karina Beck. An intentional storytelling photographer in the great PNW (pacific northwest). Married at 18, my husband and I joyfully celebrated 10 years in January 2022. Mama to three; 3, 5, and 7. We are a military family and have lived in Oklahoma, Texas, Germany, North Carolina, and are currently residing in Washington state. My photography business has been a gift that moves freely with my family, but as we all learn, comes with great responsibility and a tremendous time commitment. I am passionate about the photography industry being a viable career path and creating a sustainable business that provides for ourselves and our families.
What are Students Saying?
"Absolutely THE best investment! Worth way more in my opinion! I just started implementing soft proofs in my business this year and this course helped streamline my process even more! Karina is an amazing teacher and gives such great information in this course for even seasoned photographers. 10/10 recommend."
Tiffany Nickle / BEC Student
"This is my first time implementing soft proofs in my business so I really needed to get a handle on how to do it efficiently and profitably. Client communication is something I highly value so I was pleased to get so many pointers on helping new and past clients understand and love this system. Karina made learning this method concise and easy to understand. Her instructions are clear and actionable. Thank you for this course!"
Lauren Widener / BEC Student
"I just recently changed my packages to only include a specific amount of images with the option to upgrade. I was genuinely confused on how to present a proof gallery without spending hours editing for some folks to only move forward with a percentage of those full-edited images. This course has opened my eyes and it's like a light bulb went off... so THANK YOU. I have already changed my quotes/invoices to reflect the new method of proofing and I am looking forward to editing only the images I am paid to edit. This is life-changing!"
Krysta Cathey / BEC Student
"Thank you for making this! It was so easy to follow and the information just clicked. I'm excited to try this new method, it makes sense to only edit what the client actually loves."
Kim George / BEC Student
"I've been contemplating switching to soft proofs for a while and this course game me the push I needed! Karina is so thorough and explained things I never even thought about. I'm not the best with words so I especially love that she provided the verbiage that she uses in emails to her clients throughout the image selection process. This course is a must have!"
Sarah Wagner / BEC Student